by George Terry | Jun 22, 2020 | B2B Content Marketing
I listened to a cracking podcast the other day. If you don’t already listen to Bootstrapped Growth, it’s worth checking out. I find a lot of marketing podcasts to be a bit wishy-washy but Ned from Bootstrapped Growth isn’t afraid to drill down into... 
by George Terry | Jun 10, 2020 | B2B Content Marketing
Case studies are the most important piece of content you have in your arsenal. They’re your proof. Without them, all of your claims are hot air. They’re also the final nudge that a client needs to see before they sign. So why are most case studies so... 
by George Terry | Jun 9, 2020 | B2B Content Marketing
This is a quick-reference guide. Make sure you bookmark it so you can dip into it whenever you’re looking for ways to improve the performance of your lead gen campaigns. I wouldn’t recommend trying to read it all in one go. It’s about 3,000 words... by George Terry | Jun 4, 2020 | B2B Content Marketing
Have you ever noticed how brands that spend thousands a month on content regularly get outperformed on LinkedIn by their own employees who spend nothing? Why does this happen? I’ve got a few theories: People are more interested in what other people say than what... by George Terry | Mar 24, 2020 | B2B Content Marketing
B2B content marketers don’t have it easy. The topics are less ‘fun’ than B2C and the subject matter is usually more complex. The niches that brands work within also tend to be narrower, which can make it hard to come up with new ideas. That’s why I’m...